Why in-house social usually stalls
It is nobody's actual job
It gets added to someone who already has a full role. It happens in bursts, then stops for three weeks when things get busy.
The design bottleneck
Every post needs a graphic. If there is no template system, every graphic is built from scratch, and quality drifts.
Nobody knows what to say
Running out of ideas by week three is universal. Without a content plan you end up posting festival greetings and nothing else.
The comments and DMs go unanswered
Which is where the actual enquiries are. A brand with 200 unanswered DMs is losing more than it gains from posting.
There is no measurement
Follower count goes up slightly. Nobody can say whether it produced a single customer.
What our social media service covers
Channel strategy
Which platforms are worth your effort. Not all of them. A B2B technology firm has no business on Instagram Reels, and a florist has no business on LinkedIn. We will tell you which two or three matter and ignore the rest.
Brand analysis and planning
We analyse your brand and build a social strategy that fits the venture, rather than applying the same template to every client.
Monthly content calendar
Planned in advance and shared with you for approval, so nobody is inventing Monday's post on Monday morning.
Design
Statics, carousels, stories and video edits. Built on your brand system so everything looks like it came from the same company.
Copy and captions
Written for the platform. What works as an Instagram caption dies on LinkedIn.
Scheduling and publishing
Handled by us, at the times your audience is actually awake.
Community management
Replying to comments and DMs, flagging enquiries to you, and handling the difficult ones properly.
Paid boosting
Putting money behind the posts that are already earning attention. For full campaigns see paid ads.
Monthly reporting
Reach, engagement, follower growth, and, where it can be traced, enquiries and clicks through to the site.
Platforms we run
- Instagram. Grid, Reels, Stories. Where most consumer brands in Kolkata live.
- Facebook. Still the largest reach for local businesses and older demographics, and the home of local community groups.
- LinkedIn. B2B, professional services, recruitment and founder visibility.
- X. Announcements, commentary and customer service for the brands whose audience is there.
How we work
Step 1: Analyse your brand
First we analyse your brand and build a social media strategy that fits the venture, its audience and what it is trying to sell.
Step 2: Create the posts
Our creative team produces the content: engaging, distinctive and made for the platform it is going on.
Step 3: Monitor performance
We monitor how everything performs and send you the report. What worked gets repeated. What did not gets dropped.
Social media for clinics and healthcare
Healthcare is a large part of our work, including Jain Hospital Howrah, Arton Clinics, MCKV Health and Charring Cross. Social media in healthcare needs a different hand:
- Medical claims must stay defensible. We write around what can be substantiated rather than what would perform best.
- Patient privacy is absolute. No identifiable patient content without explicit written consent.
- Comments need careful handling. People ask for medical advice in the comments. There is a correct way to respond, and it is to move them to a consultation.
- Reviews and complaints appear on social too. Handling a public complaint well is worth more than a month of content.
The content that works for clinics is not promotional. It is doctors explaining things, facility walkthroughs, timings, and clear answers to the questions patients already ring up to ask.
Social media for product and personal brands
Anges in fashion, The Botanists Story in florals, Nehha Nhata as a personal brand.
Product brands need volume and consistency: the grid is the shop window, and a gap in it reads as a business that has closed. Personal brands need the opposite discipline, a smaller amount of genuinely personal content that cannot be produced without the person's involvement. We are honest about which of those you are signing up to.
What actually gets posted
The most common question in a first meeting is "but what would we even post about?". Businesses assume they have nothing to say, and they are almost always wrong.
The questions people already ask you
Every business has ten questions that come up on the phone every week. Timings, pricing, what to bring, how long it takes, whether you do the thing next door to the thing you do. Each of those is a post, and each one answers a real objection before it is raised.
The work itself
Finished projects, before and after, work in progress. This is the content clients underrate most and audiences respond to most, because it is proof rather than promise.
The people
Who works here, what they do, how long they have been doing it. For clinics this is the highest-performing content there is: a doctor explaining something in ninety seconds beats any designed graphic.
The reasons behind decisions
Why you source from where you source. Why the process takes as long as it does. Why the cheaper option is cheaper. This positions you against competitors without naming any of them.
Occasions and moments that genuinely apply
Not every festival, and not a template greeting with your logo in the corner. The ones your customers actually associate with buying from you.
We build the first calendar out of these five, then adjust once we see what your audience responds to.
What social media will and will not do
It will: build recognition, make you look like a going concern, answer questions before people ask, give your ads warm creative to work with, and generate enquiries in the DMs.
It will not: produce direct sales in month one, replace search for people actively looking to buy, or work if you post four times and stop.
If you need enquiries this month, run paid ads and let social build underneath.
Hand it over
Call +91 98305 45687, email [email protected], or visit 17R Dover Terrace, Ballygunge, Kolkata 700019.
